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Dr. John Hackett focuses your staff's commitment on the company’s primary goal. Connected vision, profitability and sustainable competitive advantage is the goal of total organization.

Such an organization has these features:

Leadership’s vision and business strategy are clearly and concisely communicated, enabling the most effective execution.

  • Developing and sustaining trust relationships are a significant part of the leadership’s Prime Directive.
  • Leaders can effectively articulate to staff what "Makes The Money" to enable ongoing profitability.
  • Leaders manage processes that encourage and motivate staff technical competence.
  • Leadership’s consistent professional behavior intentionally creates a culture of earned trust, social capital which has a unique and powerful market advantage for sustaining profitability.

Management behavior focuses clearly and aligns itself with leadership’s vision and strategy.

  • Management is committed to developing habits of reliability, goal achievement and clear communication.
  • Management exhibits a desire to contribute to profitability and motivate others to support that goal.
  • Managers provide a broad range of information, examples, and anecdotes to encourage staff understanding of the relationship between customer satisfaction and profitability.
  • Manager’s approach to issues is positive, solution oriented, and is characterized by open communication.

Individual staff behavior is proactive and solution oriented; competence is respected and acknowledged.

  • Staff is motivated to identify and resolve issues openly without unnecessary supervision by management.
  • Staff feels trusted, a part of a vision that encourages their contribution, offers personal dignity and has a feeling of stability.
  • Staff understands the goal, is motivated by the vision and therefore operates by thought processes that are focused on outcomes that make money.

Workplace attitudes and behaviors become more positive in the process of developing this profit oriented culture. As a result the following negative attitudes and behavior become rare or are extinguished:

  • Adversarial attitudes within the organization. - Them vs. Us
  • Ineffective communication that encourages rationalizations and avoidance.
  • Lack of accountability without performance reviews.
  • Unrealizable commitment because of risk aversion; i.e., habitual lateness to meetings.
  • Negative business situations that could have been avoided or shaped differently.

A business commands a considerable market advantage when leaders, managers and staff are connected by the same vision and operate based on the same core concepts and performance values.


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